"Toffee Insurance was the first to introduce – cycle insurance, backpack insurance, daily cash plan, best price assurance, and mosquito insurance in India. Recently introduced, the Toffee Plan combines the benefits of health insurance, life insurance and household insurance in affordable monthly installments. Toffee Insurance products are backed by Tata AIG, HDFC ERGO, Bajaj Allianz and ICICI Prudential. "