People often rely on their assets to fund their important events like children’s education buying a flat/plot margin money for vehicle loans to care for the medical needs and so on. To meet any of this requirement by selling a piece of land or any fixed asset is not a good idea and it also takes much time to search a prospect buyer and hefty amount has to pay for registration and other commission charges.In the case of gold which is almost treated as near to cash asset you can immediately pledge it or sell it. Most people nowadays prefer to sell their gold for the best available price than pledging it because people started understanding the huge interest rate associated with pledging the ornaments. Most of the Non-Banking Finance Companies (NBFCs) and Pawnbrokers charge 16% to 36% for the loan given by keeping gold as collateral and if you want to sell most of NBFCs banks don’t buy and pawn brokers apply making charges purity charges etc and customers get only handful amount for their precious metals and bullion. Now when you want to sell your second-hand old gold you have got options which are not at all organized and you may end up in getting different rate when you enquire with different people. So net result you are confused thinking that is I getting cheated?