P. R. Traders started as a small enterprise trading in diversified products like rosin chemicals menthol food colours essence flavours and with saffron as a flagship product. P. R. Traders was founded in 1976 under the visionary leadership of Mr. P. R. Mehta. With glorious 60 years of his profound business experience in outsourcing of 100% pure saffron directly from the zamindars & farmersharvesting the violet-purple coloured crocus flowers from the saffron fields at pampore in Kashmir valley. With his indepth knowledge and an eye for the purity of the saffron he can easily detect adulterated or inferior quality saffron an old crop or aged lot (pick) of saffron can be identified by him just by sniffing its smell.

We at P. R. Traders have built up the reputation in the market with ethical business practice & customer trust. Everyone believes that our bellsaffron is the only known brand available in the market which is 100% pure and unadulterated saffron.

When it comes to quality there is no compromise. If it is bellsaffron it has got to be pure. Quality of bell saffron can be cross checked by analysing a small sample as per bis specifications.

Mr. P. R. Mehta a great leader and motivator with his lateral thinking has wisdom to adopt the newer experiments with larger objectives; optimistic with his pioneering efforts which is being engineered with excellence by both his sons Mr. Sanjay Mehta and Mr. Nilesh Mehta with all their endeavours has brought this company onto the threshold of this new millennium enjoying & receiving continuous patronage from a very wide but quality conscious customer base. This only adds to our passion for this heavenly crocus flower on the earth.