To be a leader in all our businesses through technological innovations, market responsiveness and by offering best value for every product and service that we deliver. To continue to achieve higher standards of quality of products and services, thereby gaining customer confidence and satisfaction. To attract, train and retain best people in the industry and create a spirit of camaraderie and conducive work environment that perpetuates employee growth and contribution. To continuously update technology base for self-reliance, growth and development of all group businesses. To preserve the environment and maintain ecology around all business locations & plants and help enrich quality of life. anionic surfactant Alumina